Guidelines for Development of Evidenced-Based Countermeasures for Risky Driving

Our aim was to implement evidence-based countermeasures guided by theory, which ultimately led to sustained change.

The Problem 


Efforts to reduce crashes and improve driving safety are multifaceted -- with focus on the driver, vehicle, roadway, environmental conditions and more. Equally important is the fact that driver behavior plays an integral role in influencing safety outcomes, meaning that countermeasures developed to improve safety at all levels must take into account human behavior.

The Question 

What guidelines can be established to produce effective systems which can intervene when unsafe driving behaviors are detected?

What We Did 


Many of the risky driving behaviors we see today will continue to be relevant for years to come. The overall objective of this project is to create a set of guidelines to inform the development of countermeasures to risky driving behaviors that are evidence-based, guided by behavioral change theories, and lead to sustained behavioral change.

The Result 

As research in this project is still ongoing, findings are forthcoming. However we do have the following key messages for organizations interested in developing risky driving countermeasures:

  1. The countermeasures must address the underlying cause of risky driving behavior
  2. The countermeasures must be tailored to the type of behavior and to the type of driver
  3. The countermeasures must be proven to produce long term behavioral change

This is a project in collaboration with the University of Michigan Transportation Research Institute (UMTRI) and the University of Washington