Changing any behavior isn’t easy; whether it’s adjusting to a new morning commute, committing to a diet or losing that last 10 pounds. Driving behaviors are no different. Sticking to the speed limit or not looking at smartphones and other devices while driving are difficult behaviors to change.
Past efforts to reduce crashes and improve driving safety have been focused on the driver, vehicle, and roadway. GuDEC, on the other hand, focuses on the choices drivers make while behind the wheel.
What are the most effective ways to encourage safe driving, such as wearing a seatbelt or obeying the speed limit? Conversely, what are the most effective ways of discouraging poor and unsafe driving behaviors, such as tailgating or texting while driving?
Research in this project is still ongoing, as are the findings. However, we do have the following key messages for organizations interested in developing countermeasures to risky driving behavior:
This is a project in collaboration with the University of Michigan Transportation Research Institute (UMTRI) and the University of Washington