New technologies are constantly being introduced to the vehicle interior, and drivers will have to learn how to operate the vehicle utilizing these new technologies. Safe and efficient use of new technologies can be influenced by how efficiently operators develop an appropriate level of understanding (a mental model) of their operation.
We are trying to determine the nature of -- and variants of -- drivers’ mental models of ADAS/ADS technologies. We’re trying to determine how drivers’ mental models are formed and how they change over time, along with the sources of these changes. Are there specific events that occur while driving, or is there certain exposure to other sources of information such as vehicle manuals, sales representatives, friends, Internet articles and videos, ads, etc. that provide more influence to vehicle owners?
Upon completion of our study in late 2019, through our analysis of how consumers come to understand vehicle technologies, we will be able to develop more effective consumer education programs around in-vehicle technologies, along with in-vehicle technologies themselves.
This is a project in partnership with George Mason University and The Rockville Institute